MICHAEL J. TOMLINSON
President and CEO
Michael is an accomplished marketing and media executive who has developed highly successful fundraising programs for faith-first charities and organizations across the U.S. and abroad.
Michael, (or “MT,” as he is known to colleagues and friends), has more than 25 years leading organizations in the strategic development, ideation and execution of integrated fundraising, marketing, print, direct mail, broadcast and digital media that fuel growth. He knows how to build brands and move donors, particularly in the faith-first space.
He holds a master’s degree in Organizational Management and Marketing and has served in executive leadership roles at faith-forward organizations including: Focus on the Family, David C. Cook International, Dunham+Company and Dr. James Dobson’s Family Talk ministry, where he led all marketing and communications and served as Chief Operating Officer.
“MT” is passionate about leveraging traditional and contemporary communication platforms to expand resources and bring people together, aligning opportunity and capacity for clients.
Michael’s vision is fueled by the mandate that we’re all called to be generous with our time, talent and treasure in the pursuit of The Great Commission. He fervently believes one of the most compelling ways to share this Good News is through meeting the felt needs of hurting people.
“MT” is an active member of The Giving Institute and passionate about leveraging traditional and contemporary communication platforms to expand resources and bring people together, aligning opportunity and capacity for clients.
Phil Stolberg
CHIEF OPERATING OFFICER
During his 35-year career, Phil Stolberg has worked almost exclusively within the nonprofit world. He’s held leadership positions within The Salvation Army and with agencies offering capital campaigns, board development, and marketing and communications fundraising consultation. Today Phil leads BDI’s operations and is an active member of key philanthropic service communities, such as The Alliance of Nonprofit Mailers and the Association of Fundraising Professionals.
He’s served organizations including The Salvation Army, American Bible Society, Boy Scouts of America, American Lung Association, Visiting Nurses Association, Missions, Catholic Charities and many others. He has also volunteered and served on numerous boards with The Salvation Army, Special Olympics, The Boy Scouts and other national service organizations. He is a member of the Association of Fundraising Professionals and a Certified Fundraising Executive.
Phil Stolberg
CHIEF OPERATING OFFICER
During his 35-year career, Phil Stolberg has worked almost exclusively within the nonprofit world. He’s held leadership positions within The Salvation Army and with agencies offering capital campaigns, board development, and marketing and communications fundraising consultation. Today Phil leads BDI’s operations and is an active member of key philanthropic service communities, such as The Alliance of Nonprofit Mailers and the Association of Fundraising Professionals.
He’s served organizations including The Salvation Army, American Bible Society, Boy Scouts of America, American Lung Association, Visiting Nurses Association, Missions, Catholic Charities and many others. He has also volunteered and served on numerous boards with The Salvation Army, Special Olympics, The Boy Scouts and other national service organizations. He is a member of the Association of Fundraising Professionals and a Certified Fundraising Executive.
ANNA WOOTON
VP/Finance
BRIAN HACKLER
Consultant
KEITH CAMPBELL
Accounting Assistant
JHOVANY QUIROZ
Storytellers Manager/Digital Asset Manager
LORI VERNON
Office Manager
MCKENNAH WILLIAMS
HR Manager
Office Administrator
KATRINA WILLIAMS
Marketing Manager
CAROL LI
Senior Project Manager
ALISON DEVRIENDT
Project Manager
LINDSAY OLK
Project Manager
MELISSA GARCIA
Project Coordinator
CARMEN CAMPBELL
Director of Production and Purchasing
ROSEMARY WEIK
Production Manager
SHELLIE SPEER
Senior VP/Brewer Academy
Shellie has been working side-by-side with Rescue Mission clients for over 30 years. Before joining Brewer Direct, her heart for the homeless and hurting led her to found ENEX GROUP, an agency she owned and served as President at for over 22 years.
Her focus was specifically on helping Rescue Missions raise funds and build stronger development programs. Her vision for an integrated donor communications model has empowered clients to set in motion successful development plans that strengthen their Missions’ financial foundations and partnerships in the community.
Shellie’s commitment to meeting the specific needs of her clients remains her first priority. Her role at Brewer is to bring comprehensive development and her passion for consulting to clients and guiding them through big picture strategy within their organizations.
Lolly Colombo
Senior VP/Client Service
Lolly has been in the trenches with compassion work on both the program side and the agency side for thirty years serving some of the world’s most beloved charities and faith-based organizations including The Salvation Army, Operation Blessing International, Food for the Hungry, International Fellowship of Christians and Jews, CBN, In Touch Ministries, and others.
With her extensive experience in direct response marketing, Spanish language outreach, and broadcast media ‒ she takes the lead both in introducing cutting-edge strategies for integrated, multi-channel fundraising and in assuring our clients an exceptional service experience.
Lolly Colombo
Senior VP/Client Service
Lolly has been in the trenches with compassion work on both the program side and the agency side for thirty years serving some of the world’s most beloved charities and faith-based organizations including The Salvation Army, Operation Blessing International, Food for the Hungry, International Fellowship of Christians and Jews, CBN, In Touch Ministries, and others.
With her extensive experience in direct response marketing, Spanish language outreach, and broadcast media ‒ she takes the lead both in introducing cutting-edge strategies for integrated, multi-channel fundraising and in assuring our clients an exceptional service experience.
matt sommer
VP/Creative Director
For over 30 years, Matt has created campaigns and helped raise money for nonprofit organizations, including World Vision, Joni and Friends, CBN, LIFE Outreach, Boy Scouts of America and The Salvation Army.
Matt has also produced creative for corporate brands, including Coke, 7-Up, Kleenex, Purina and has written for major network television including CBS & Lifetime. He believes that every nonprofit has a compelling story. Connecting donors through that story is at the heart of any successful fundraising effort.
matt sommer
VP/Creative Director
For over 30 years, Matt has created campaigns and helped raise money for nonprofit organizations, including World Vision, Joni and Friends, CBN, LIFE Outreach, Boy Scouts of America and The Salvation Army.
Matt has also produced creative for corporate brands, including Coke, 7-Up, Kleenex, Purina and has written for major network television including CBS & Lifetime. He believes that every nonprofit has a compelling story. Connecting donors through that story is at the heart of any successful fundraising effort.
SARAH
WALLIN
Associate Creative Director
COURTNEY
HLEBO
Writer
ERIKA CASTRO
Production Artist
MINDY
BORTZ
Senior Designer
ANDREA
MILLS
Proofreader
LENA
SALAZAR
Senior Production Artist
MELISSA
AFABLE
Proofreader
ALLISON
MYRICK
Senior Writer
CHELSEA
CAMPBELL
Production Artist
ANNA
KOONS
Lead Proofreader
NIK
AHLSTAM
Digital Production Designer
Stephanie Tippitt
VP/Digital Strategy & Optimization
With more than 20 years of professional experience in digital media & cross-channel marketing, Stephanie has spent her career helping clients realize the potential of digital. As the VP/Digital Strategy for Brewer Direct, she uses her experience to guide clients through digital development such as website optimization, email marketing, analytics and tracking, integrated fundraising campaigns, paid media, search and display marketing, social media strategy, Facebook custom audience campaigns, client communication tools and new media trends.
Prior to joining Brewer full-time in 2017, Stephanie led her own digital design firm, working with clients one-on-one to build foundational online marketing channels and increase the effectiveness of their donor/customer communication. In addition to her online expertise, Stephanie is also an avid rider and on most weekends, can be found with her horse, Jazzy.
Stephanie Tippitt
VP/Digital Strategy & Optimization
With more than 20 years of professional experience in digital media & cross-channel marketing, Stephanie has spent her career helping clients realize the potential of digital. As the VP/Digital Strategy for Brewer Direct, she uses her experience to guide clients through digital development such as website optimization, email marketing, analytics and tracking, integrated fundraising campaigns, paid media, search and display marketing, social media strategy, Facebook custom audience campaigns, client communication tools and new media trends.
Prior to joining Brewer full-time in 2017, Stephanie led her own digital design firm, working with clients one-on-one to build foundational online marketing channels and increase the effectiveness of their donor/customer communication. In addition to her online expertise, Stephanie is also an avid rider and on most weekends, can be found with her horse, Jazzy.
MINDY
VANDERHOEVEN
Digital Optimization & Analytics Manager
JUSTINE
MORALES
Digital Implementation Specialist
ASHLEY
PRIOR
Digital Implementation Specialist
Angella Hubbert
Director of Data Management
With over 25 years of overall agency fundraising experience, Angella brings her knowledge of data intelligence and donor-centric insights to the Data Services Team. She’s had the pleasure of working with charitable organizations such as Rescue Missions, Food Banks, World Vision, Operation Smile, Salvation Army and Best Friends Animal Society. Angella also served as a judge at the 2020 ANA International ECHO Awards and is a past Board of Governors Vice Chair/Judging Chair for the ECHO Committee.
Angella takes the lead on providing quality service on donor data, studying trends and working with industry leaders on how to best gather and distribute results. Her team also handles donor selection and analysis in support of all our marketing campaigns. Her vision for our data team is to build stronger research and analysis within the agency.
LETICIA LOPEZ
Data Services Supervisor
ARLENE DEVLIN
Senior Data Specialist
JULIE SIEMENS
Data Specialist
BRANDON MENDOZA
Data Coordinator
BOARD OF DIRECTORS
RANDY W. BREWER | BOARD CHAIR
Randy Brewer has spent his professional life in marketing, PR and fundraising for nonprofit organizations. At Brewer Direct, Randy’s leadership has led to multiple millions of dollars generated and hundreds of thousands of new donors acquired to help nonprofit ministries throughout the United States.
An ordained minister with degrees in Education and Ministry, and graduate studies in both Theology and Business Management, he has worked for Focus on the Family, World Vision and at a local newspaper group. Randy also serves on the board as Vice Chairman of African Enterprise USA, a 50-year-old evangelistic and relief ministry in Africa and is an active member of International Full Gospel Fellowship, which both provide help to the world’s hurting. Most recently, he launched his own philanthropic venture, Randy W. Brewer Foundation, to further Christ’s love through supporting wellness and education for young people around the world.
Randy has authored three inspirational books. His newest book titled In the Valley of the Shadow of Death Randy writes about his final journey and his words will give you a vibrant hope as you discover that God is still good, even in the darkness, even as we wait restlessly for God’s voice: “Enter into my presence.” In Finding My Voice: A Story of Grace, Hope and Healing, he tells the gripping true story of his battle with a rare throat cancer that threatened his speaking voice entirely, but led him to discover a new Voice calling. In his newest book, Releasing Generosity, Randy explores a key question that Voice challenged him to answer: “What will you do with the love you’ve been given?” His response, expressed in this powerful book, is a compelling “manifesto” on the heart behind giving. Learn more about the book or get your copy here. Watch the story behind the book, Finding My Voice: A Story of Grace, Hope and Healing.
MIKE PATE
Mike Pate is the Executive Director of Camping for Transformation Ministries (TM), a regional association of more than 170 churches. TM camps minister to tens of thousands of people of all ages every year, and under Mike’s leadership, the camps have tripled in impact, size and revenue in the past 10 years.
Mike has sat on numerous boards for nonprofits and local governing bodies over the years, and he currently serves as Chairman of the Board of Christian Community Credit Union (with over $600 million under management). Mike has seen fundraising from all sides – as a Project Director for an international relief agency, as the owner of an advertising business and as Director of Development for Multnomah University. In all things, he seeks to follow his personal life mission statement: “to help people and organizations be all that God has designed them to be.”
JOHN C. REYNOLDS
Dr. Reynolds has offered consulting, coaching and counsel to non-governmental organizations in over 40 countries. He previously served as World Vision International’s global chief information officer (1991-2000), and as executive VP at Azusa Pacific University for 12 years. With a PhD in Higher Education Leadership, and a formidable history of serving and leading others, John regularly speaks both nationally and internationally as a specialist in applied organizational effectiveness.
Today, John oversees providing flexible and affordable higher education, as president of Los Angeles Pacific University, and he serves on several other nonprofit and educational boards, including Christian Leadership Alliance (current chair), LCC International University (Lithuania), African Enterprise (USA), Azusa Pacific International (South Africa) and LCC International Fund (USA). In all things, he seeks to follow his personal life mission statement: “to positively transform lives through learning and knowledge, in a way that develops others to maximize their God-given potential.”
BOB JOHANSEN
Bob Johansen brings a pastor’s heart and over 40 years of experience in finances and operations to the BDI Board. Throughout his career, Bob has had the pleasure of serving many nonprofit organizations, as Senior Vice President and CFO at Azusa Pacific University, and as CFO for Russ Reid Company. With his B.S. in Accounting from Cal Poly Pomona, his M.A. in Organizational Leadership from Azusa Pacific University, and as a CPA, Bob is a highly skilled trusted advisor in the financial services space.
Today, Bob serves as Vice President for Finance & Business and CFO for Life Pacific University, in San Dimas, CA. He loves Jesus Christ, lives to serve, and is a family man through and through. When he’s not serving nonprofits, he enjoys serving his family through the gift of hospitality, spending time with his four children and nine grandchildren who keep him busy on weekends.
MICHAEL J. TOMLINSON
Michael is an accomplished marketing and media executive who has developed highly successful fundraising programs for faith-first charities and organizations across the U.S. and abroad.
Michael, (or “MT,” as he is known to colleagues and friends), has more than 25 years leading organizations in the strategic development, ideation and execution of integrated fundraising, marketing, print, direct mail, broadcast and digital media that fuel growth. He knows how to build brands and move donors, particularly in the faith-first space.
He holds a master’s degree in Organizational Management and Marketing and has served in executive leadership roles at faith-forward organizations including: Focus on the Family, David C. Cook International, Dunham+Company and Dr. James Dobson’s Family Talk ministry, where he led all marketing and communications and served as Chief Operating Officer.
“MT” is passionate about leveraging traditional and contemporary communication platforms to expand resources and bring people together, aligning opportunity and capacity for clients.
Michael’s vision is fueled by the mandate that we’re all called to be generous with our time, talent and treasure in the pursuit of The Great Commission. He fervently believes one of the most compelling ways to share this Good News is through meeting the felt needs of hurting people.
“MT” is an active member of The Giving Institute and passionate about leveraging traditional and contemporary communication platforms to expand resources and bring people together, aligning opportunity and capacity for clients.
LAURIE BETH JONES | EMERITUS
The author of 14 books, including Jesus CEO, Laurie has received global recognition for her leadership principles that empower people to discover the divine excellence in themselves and in those they serve. Having owned a successful marketing company, Laurie brings her business and leadership expertise as a speaker and trainer to all pillars of society, including business and government, faith and service organizations and the disenfranchised.
She was recently named one of the top 30 leaders in the United States by Barna Group. As a business-development coach and consultant to CEOs and organizations, Laurie has shared her wealth of experience with major companies including Tyson Foods, Purina-Nestle, Neiman Marcus, Pfizer, CitiFinancial and American Express. In all she does, Laurie states her guiding personal life mission statement as follows: “to recognize, promote and inspire divine connection in myself and others.”
ROB TAYLOR | EMERITUS
Rob brings over 40 years of business and accounting experience to a wide array of clients, including nonprofits. Working with senior nonprofit executives, he has developed and implemented strategic plans and critical performance measures, as well as overseen process improvements across departments. He has also advised business corporations and partnerships, and he frequently leads seminars on accounting and other key issues nonprofits face.
Highly skilled in tailoring experiences that benefit others, Rob does this both professionally and personally – through his management services for nonprofits, and in his vacation time spent leading adventure trips to Costa Rica and China that encourage people to stretch their limits.
RANDY W. BREWER | Board Chair
Randy Brewer has spent his professional life in marketing, PR and fundraising for nonprofit organizations. At Brewer Direct, Randy’s leadership has led to multiple millions of dollars generated and hundreds of thousands of new donors acquired to help nonprofit ministries throughout the United States.
An ordained minister with degrees in Education and Ministry, and graduate studies in both Theology and Business Management, he has worked for Focus on the Family, World Vision and at a local newspaper group. Randy also serves on the board as Vice Chairman of African Enterprise USA, a 50-year-old evangelistic and relief ministry in Africa and is an active member of International Full Gospel Fellowship, which both provide help to the world’s hurting. Most recently, he launched his own philanthropic venture, Randy W. Brewer Foundation, to further Christ’s love through supporting wellness and education for young people around the world.
Randy has authored three inspirational books. His newest book titled In the Valley of the Shadow of Death Randy writes about his final journey and his words will give you a vibrant hope as you discover that God is still good, even in the darkness, even as we wait restlessly for God’s voice: “Enter into my presence.” In Finding My Voice: A Story of Grace, Hope and Healing, he tells the gripping true story of his battle with a rare throat cancer that threatened his speaking voice entirely, but led him to discover a new Voice calling. In his newest book, Releasing Generosity, Randy explores a key question that Voice challenged him to answer: “What will you do with the love you’ve been given?” His response, expressed in this powerful book, is a compelling “manifesto” on the heart behind giving. Learn more about the book or get your copy here. Watch the story behind the book, Finding My Voice: A Story of Grace, Hope and Healing.
MIKE PATE
Mike Pate is the Executive Director of Camping for Transformation Ministries (TM), a regional association of more than 170 churches. TM camps minister to tens of thousands of people of all ages every year, and under Mike’s leadership, the camps have tripled in impact, size and revenue in the past 10 years.
Mike has sat on numerous boards for nonprofits and local governing bodies over the years, and he currently serves as Chairman of the Board of Christian Community Credit Union (with over $600 million under management). Mike has seen fundraising from all sides – as a Project Director for an international relief agency, as the owner of an advertising business and as Director of Development for Multnomah University. In all things, he seeks to follow his personal life mission statement: “to help people and organizations be all that God has designed them to be.”
JOHN C. REYNOLDS
Dr. Reynolds has offered consulting, coaching and counsel to non-governmental organizations in over 40 countries. He previously served as World Vision International’s global chief information officer (1991-2000), and as executive VP at Azusa Pacific University for 12 years. With a PhD in Higher Education Leadership, and a formidable history of serving and leading others, John regularly speaks both nationally and internationally as a specialist in applied organizational effectiveness.
Today, John oversees providing flexible and affordable higher education, as president of Los Angeles Pacific University, and he serves on several other nonprofit and educational boards, including Christian Leadership Alliance (current chair), LCC International University (Lithuania), African Enterprise (USA), Azusa Pacific International (South Africa) and LCC International Fund (USA). In all things, he seeks to follow his personal life mission statement: “to positively transform lives through learning and knowledge, in a way that develops others to maximize their God-given potential.”
BOB JOHANSEN
Bob Johansen brings a pastor’s heart and over 40 years of experience in finances and operations to the BDI Board. Throughout his career, Bob has had the pleasure of serving many nonprofit organizations, as Senior Vice President and CFO at Azusa Pacific University, and as CFO for Russ Reid Company. With his B.S. in Accounting from Cal Poly Pomona, his M.A. in Organizational Leadership from Azusa Pacific University, and as a CPA, Bob is a highly skilled trusted advisor in the financial services space.
Today, Bob serves as Vice President for Finance & Business and CFO for Life Pacific University, in San Dimas, CA. He loves Jesus Christ, lives to serve, and is a family man through and through. When he’s not serving nonprofits, he enjoys serving his family through the gift of hospitality, spending time with his four children and nine grandchildren who keep him busy on weekends.
MICHAEL J. TOMLINSON
Michael is an accomplished marketing and media executive who has developed highly successful fundraising programs for faith-first charities and organizations across the U.S. and abroad. Michael, (or “MT,” as he is known to colleagues and friends), has more than 25 years leading organizations in the strategic development, ideation and execution of integrated fundraising, marketing, print, direct mail, broadcast and digital media that fuel growth. He knows how to build brands and move donors, particularly in the faith-first space.
He holds a master’s degree in Organizational Management and Marketing and has served in executive leadership roles at faith-forward organizations including: Focus on the Family, David C. Cook International, Dunham+Company and Dr. James Dobson’s Family Talk ministry, where he led all marketing and communications and served as Chief Operating Officer.
“MT” is passionate about leveraging traditional and contemporary communication platforms to expand resources and bring people together, aligning opportunity and capacity for clients.
Michael’s vision is fueled by the mandate that we’re all called to be generous with our time, talent and treasure in the pursuit of The Great Commission. He fervently believes one of the most compelling ways to share this Good News is through meeting the felt needs of hurting people.
“MT” is an active member of The Giving Institute and passionate about leveraging traditional and contemporary communication platforms to expand resources and bring people together, aligning opportunity and capacity for clients.
LAURIE BETH JONES | EMERITUS
The author of 14 books, including Jesus CEO, Laurie has received global recognition for her leadership principles that empower people to discover the divine excellence in themselves and in those they serve. Having owned a successful marketing company, Laurie brings her business and leadership expertise as a speaker and trainer to all pillars of society, including business and government, faith and service organizations and the disenfranchised.
She was recently named one of the top 30 leaders in the United States by Barna Group. As a business-development coach and consultant to CEOs and organizations, Laurie has shared her wealth of experience with major companies including Tyson Foods, Purina-Nestle, Neiman Marcus, Pfizer, CitiFinancial and American Express. In all she does, Laurie states her guiding personal life mission statement as follows: “to recognize, promote and inspire divine connection in myself and others.”
ROB TAYLOR | EMERITUS
Rob brings over 40 years of business and accounting experience to a wide array of clients, including nonprofits. Working with senior nonprofit executives, he has developed and implemented strategic plans and critical performance measures, as well as overseen process improvements across departments. He has also advised business corporations and partnerships, and he frequently leads seminars on accounting and other key issues nonprofits face.
Highly skilled in tailoring experiences that benefit others, Rob does this both professionally and personally – through his management services for nonprofits, and in his vacation time spent leading adventure trips to Costa Rica and China that encourage people to stretch their limits.
Join Our Non Profit Marketing Team
CAREERS
Interested in a career in direct marketing and fundraising for nonprofits? Brewer Direct is an exciting and young company with tremendous opportunity. Offering competitive salaries and a complete benefits package including health insurance, retirement programs and profit sharing, BDI is an equal opportunity employer.
Are you ready to transform and be transformed by applying your skills to help the world’s neediest men, women, and children? Read below for current opportunities.
Data Specialist
Position Purpose
The Data Specialist’s primary responsibility is to communicate and coordinate with each assigned client. This entails requesting necessary data for production. The Data Specialist must take information; format, store it, retrieve it, and/or distribute it to the staff, clients, and vendors.
Essential Duties & Responsibilities
- Corresponds with Client’s Data Entry/ Development Staff via, email and phone
- Drafts file requests to individual contact personnel for necessary data information, which includes accurate fields, dates and necessary criteria for processing
- Receives confidential client data, etc. via FTP and email. QC record counts, edit, and save in corresponding drive locations
- Packages, compresses, and uploads data files to vendor FTP sites
- Drafts and edits specific word doc and excel instructions to vendors corresponding to the data file transfers
- Runs monthly results reports for each individual for the Account Strategist
- Downloads raw import data files and review counts
- Edits excel sheet for each Account Strategist with proposal quantities and previous year mailed quantities to present for mail selection
- Works with Execute Account Strategist’s selections for each individual client
- Performs final file reviews to make sure that the necessary captured data is correct and ready for distribution to printer/lettershop
- Maintains and tracks Client’s NCOA files and expiration
- File maintenance (put mail samples in order)
- Scans/faxes when necessary
- Answers phones and performs other clerical duties when necessary
Skills & Abilities
- Relationship Building: Must be friendly, trustworthy, knowledgeable, and professional
- Communication Skills: Must demonstrate an advanced ability to read, analyze, and interpret agency documents, and respond effectively to inquiries. Must demonstrate good grammar, punctuation, and proofreading skills. The position requires regular contact both inside and outside the agency
- Reasoning Skills: Must demonstrate ability to define problems, collect data, interpret, and understand data and analyses, establish facts, and draw valid conclusions. Must be extremely efficient, organized, process-oriented, resourceful
- Computer Skills: Must demonstrate proficiency in the use and knowledge of integrated computer systems and business-related software such as Microsoft Office: Word, Excel, PowerPoint, Outlook, Workfront, and Dynamics and quickly learn, understand, and seamlessly implement the operation of the agency’s e-Tools
- Attention to Detail: Must pay close attention to detail and demonstrate excellent follow-through
- Must be punctual, flexible, and able to function well in a fast-paced environment and meet deadlines
Education Requirements & Qualifications
- High school diploma or GED
- College level courses in computers, English, or business are helpful. College graduate (Preferred)
Work Environment
- Professional services office environment
Digital Media Manager
Position Purpose
Love all things digital? Interested in putting those skills to work for non-profit organizations across the country? BDI is a fundraising focused, direct marketing agency looking for a new addition to our growing Digital Marketing Team. You need to be a quick-thinking, problem-solving, detail-loving, fast-paced juggler and love it!
We’re looking for a marketer who has hands on experience in paid media – with the expertise to manage it, measure it and grow it to the next level. And if that experience is in working with non-profits, even better. You will have experience with paid Facebook/Instagram advertising, pre-roll video on YouTube, display banner and native advertising, and SEM/SEO. You can not only conceive and execute digital media strategies but also measure the impact and effectiveness. You will develop strategies in collaboration with our media partner and internal teams, identify optimization opportunities and execute the day-to-day activities.
In this role, you will be responsible for delivering regular reports, analysis, and insights to measure and improve digital media performance. You must have good communication skills with the ability to confidently present campaign performance, provide ongoing recommendations and thought leadership on the latest industry trends to internal stakeholders. You should enjoy working with other marketers to incorporate digital strategies as part of larger integrated programs that include traditional paid media, email marketing, organic social media, and
website marketing.
The Digital Media Manager works closely with the Traffic team, Creative team, and the Digital Marketing Team to help implement the multi-channel campaigns planned within the digital program. Requires a very high level of attention to detail and accuracy assuring campaigns are successfully implemented without errors, on time and within budget. The Digital Media Manager is extremely detailed, self-managing, possesses high initiative and thrives in a highly collaborative work environment and who, when presented with a challenge, will investigate solutions and won’t quit until they find one.
Essential Duties & Responsibilities
- Plans, executes, and optimizes paid digital marketing efforts with our media agency for both BDI Corporate and BDI Clients including:
- Paid Facebook/Instagram
- Google Ads/Google Grant/Bing
- Display Banners and Native
- YouTube
- Plans, executes, and optimizes SEO/SEM efforts for both BDI Corporate and BDI Clients including:
- Building content outlines
- Providing content optimization recommendations
- Keyword ranking and analysis
- Measures and analyzes data to develop, execute, test, and report on all paid campaign performance. This includes creating monthly and tri-annual client facing reports
- Manages the digital media partner relationships assuring client buys are implemented on time and within budget
- Stays informed of relevant industry, paid media, and paid media platform trends and best practices
- Prepares annual and special project digital media proposals for all digital clients. This includes working directly with our internal stakeholders and with our digital media partner assuring budgets and projections meet client goals
- Manages the day-to-day activities of the program which includes asset gathering, proofing, and implementation with our media partners
- Collaborates with internal teams on copy and art creation for a fundraising message within the client brand and setting a cadence for refreshing/testing copy
- Collaborates with other digital team members on projects for the overall digital marketing program that may extend beyond digital media strategies
Skills & Abilities
- Communication Skills: Strong internal and external, written and oral, communication skills. Must be collaborative and enjoy working with a team
- Reasoning Skills: Strong problem-solving capabilities and extremely high attention to detail. Need to take initiative to find solutions to challenges. Extremely organized
- Leadership Skills: Ability to juggle competing deadlines, multi-task, meet tight deadlines and support other teams as needed. Ability to manage external agencies and indirectly lead a team
- Math Skills: Strong analytical skills. Ability to reason patterns in campaign results data, and interpret causation in data analytics
- Computer Skills: Proficient in components of MS Office, including Word, Excel, PowerPoint and Outlook and other SEM/SEM online tools. Google Analytics Dashboard proficiency; Willingness to use our project management and communication systems: Outlook, Workfront, CRM, Microsoft Teams, Zoom
- Social Platform Skills: Deep understanding of how major social platforms work (Facebook, Instagram, YouTube, LinkedIn, etc.), and the ability to use each platform’s features effectively
- Decision Making and Problem Solving: Must demonstrate strong decision-making, problem-solving, and critical-thinking skills. Must be proactive, self-motivated, and able to take initiative, focus, and prioritize tasks; Positive, energetic, and collaborative personality with self-starter approach to work
- Relationship Building: Ability to manage digital media partners, designers and content creators providing the direction needed to assure projects meet creative and strategic objectives and deadlines on time. Ability to build strong client relationships and deliver exceptional customer service
- Creative Skills: Strong visual eye with regard to the creation and curation of graphics, photography, and video for social publishing
- Attention to Detail: Requires a very high level of attention to detail, organization skills and accuracy assuring campaigns are successfully implemented without errors, on time and within budget
- Collaboration: Self-starter, data-driven thinker with an entrepreneurial spirit and a desire to collaborate in a team-based culture
Education Requirements & Qualifications
- Bachelor’s degree in Business, Marketing, Computer Science, or other related field
- Minimum of 4 years of experience in paid digital media planning and buying in a professional environment
- Experience with WordPress, Microsoft Office, Outlook, Google Drive, Adobe Software, SEM Rush, and MOZ
- Required: 2+ years of experience in Paid Facebook and Google Ads advertising is required
- Google Certifications a bonus. BDI will sponsor obtaining certifications
- Understanding of Google Analytics and Google Tag Manager
Work Environment
- Professional services office environment
To apply for a position, email your resume and cover letter to HR@BrewerDirect.com. No phone calls please.