“I had no idea that… a Welcome Series is a must!”
This month: ONLINE WELCOME SERIES
You’ve just gotten a new email address. Whether it’s from a new donor or someone who’s subscribed to receive email updates, congrats! But now that you have them, do you immediately ask them for a/another donation?
Tip of the month: Create a set of Welcome Series emails. It’s easy to set up these emails to deploy automatically whenever a new email is added to your database. That way, the first email your newbies receive isn’t a hard ask for a donation that sends them scrambling for the unsubscribe button – but an introduction to your organization over a set of 3-5 emails and 2-3 weeks.
Select nonprofits have reported their Welcomes Series had open rates in the 30%+ range, and click-through rates in the high teens. What a great way to introduce new faces to your organization’s work!
To download a checklist about setting up your own Welcome Series, click here.
Want more? For this month’s “Need to Read” on Brewer Direct’s best advice to nonprofits choosing an agency, click here.
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