“Your team’s recommendations can only be described as ‘off the charts!'”
This month: Wheeler Mission (Indianapolis & Bloomington, IN)
Rick Alvis, President/CEO, writes:
Brewer Direct knows our ministry inside and out and has long been dedicated to our partnership.
So when we posed the question, “What can we do to promote our 125th anniversary while raising funds to expand our Center for Women and Children?” we weren’t surprised by your team’s quick and eager response.
But we were overwhelmed by the scope and dimension of their recommendation, which can only be described as “off the charts!”
Working hand-in hand with our staff, your Client Service and Creative teams designed and executed a multi-media blitz that included print and digital communications, out-of-home media, guerrilla marketing, broadcast media, event support, major and corporate donor development and more.
The cross-channel campaign allowed us to reach new audiences and use existing marketing outlets in new and compelling ways. It not only raised community awareness of the plight of women and children who are homeless on Indy’s streets, but also generated interest and started the phone ringing and mail flowing with financial commitments from individuals, foundations and corporate partners who pledged their solidarity with our mission.
Even given the short lead time, the campaign launched on schedule, rolled out seamlessly and positively exceeded our expectations. This dynamic endeavor has given our ministry stellar positioning within our community. And from here we can only be confident more good will come.
According to Lessons from the Nonprofit Boardroom Blog, Rick Alvis has been Wheeler Mission’s President and Chief Executive Officer since 1990. Before that, he was the Executive Director of Evansville Rescue Mission for 10 years. Under his leadership, three organizations have merged with Wheeler Mission in order to provide more effective care for Hoosiers in need of vital services. Setting Wheeler Mission on a solid financial path has allowed them to expand programs and the number of staff… from around $650,000 in 1990 to over $13 million in 2017 and an increase in staff from 17 in 1990 to more than 150 today.
Want more? For this month’s “Need to Read” on how Brewer Direct’s citywide, multi-media blitz for Wheeler Mission transformed their city, click here.
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