Here’s how your nonprofit can leverage virtual events now and into 2022
From Lolly Colombo, EVP Client Service
As your nonprofit team sits down to plan a 2022 calendar of events, you may be wondering… what is the future of virtual events? And how do we know whether to host an event online or in person?
Well wonder no longer! According to a recent Forbes article, more than 40% of planned fundraising events in 2020 were either canceled or postponed. Going into 2021, 23.7% of respondents said they plan to run virtual events and 17.9% of respondents planned to run hybrid fundraising events at their nonprofits.
That’s a lot of online engagement coming from nonprofits today. Considering that new and returning donors have spent the last two years integrating into online communities, some donors now prefer virtual events and want the option to engage with your nonprofit online in 2022.
Watch the Webinar: Why virtual events are here to stay
In a recent BDI Empower Webinar, I had the opportunity to sit down with Co-Founder and Managing Partner at The Global Village Agency, Steffi Ewing to discuss the future of virtual events for nonprofits.
This webinar is jam-packed with information on how to plan a virtual event, including how to pick a platform, manage a budget, engage an audience and even how to leverage a virtual event so that it helps raise funds and accomplish goals at your ministry.
Highlights: What is the future of virtual events for nonprofits?
Don’t have time to watch the full webinar? We answered these 7 big questions about the future of virtual events. Watch the sections that are the most helpful for you and your nonprofit:
- Where do you start? Here’s a virtual events production checklist!
- When should an event be live, pre-recorded or hybrid?
- How should a nonprofit budget for a virtual event?
- How do you choose the correct virtual event platform?
- How do you keep an audience engaged?
- What is the future of virtual events?
Conclusion: Virtual events are here to stay
Whether you host a hybrid event, a live event or go fully pre-recorded, virtual events are here to stay. As long as your donors are online, virtual events will continue to be an outlet where your nonprofit can announce new programs, elevate initiatives and grow fundraising goals. We hope this webinar helps you get started and better understand how to integrate virtual events into your 2022 plan.
If you have any questions, please contact us. We would be happy to answer any questions you might have about nonprofit events and provide you with some resources that can help boost your virtual events to the next level!
You need to read this! Click here to read “11 Ways To Be a Successful Leader in 2022 – Part 2” from BDI’s CEO and President, Michael J. Tomlinson.
