They’ve Got Social Media Covered
Our digital strategist, Stephanie Tippitt, has been following the Ride for Water team’s social media feeds…and she’s impressed.
With 3,420 followers on Instagram, nearly 2,100 on Facebook and hundreds on Snapchat, Ride for Water’s social media is the primary way the team plans to keep in touch during their 50-day bike ride this summer.
The team plans to post daily as they journey across the country – and is encouraging their followers to share social media posts about the global water crisis to educate and inspire others.
“Having a strategy to stay in touch with people who are interested in your cause is so important,” Stephanie says. “And not just for short-term projects like Ride for Water, but for all charities who want passionate and plugged-in followers on social media.”
One of the most important parts of any social media strategy, especially for a nonprofit, is to keep your followers engaged – which doesn’t just mean posting once a day. “Posting regularly is important,” Stephanie says. “But even more important is figuring out a variety of ways to communicate with your followers. Surprise them! Wow them! Keep them guessing about what’s coming next.”
So if you typically post photos of the people you help, mix it up with a video or a meme. Create a 1-day challenge that your followers can get involved in. Ask them to submit photos of themselves working for the cause, whether it’s skipping a cup of coffee or setting up a donation drive.
Stephanie also notices how Ride for Water’s social media feeds are tapping into the excitement of joining, not just donating.
“When we talk about philanthropy among younger people, we’re not talking about donating,” Stephanie says. “We’re talking about people feeling excited to join in…follow along because it gives them the feeling that they have a stake in the success or failure of the entire team.”
Stephanie sees this joyful invitation throughout Ride for Water’s social media feeds. “They’re not telling people ‘You’re the only one who can help,’ but instead, ‘This is something we’re doing and we’re so excited about it – if you’re excited, join us and help support it!”
Ride for Water also gives their social media followers tons of ways to support the team financially – from a traditional donation page on their website to very untraditional campaigns like “Beards for Water,” where two Azusa Pacific University students agreed to shave their long beards if Ride for Water supporters helped raise $1,000.
Even with a variety of posts and ways to get involved, Ride for Water always reminds their followers of the reason for this bike ride: raising money to fund clean water projects all over the world.
Follow Ride For Water this summer!