It’s more important than ever to show your donors just how grateful you are during this holiday season. These champions for your cause have stood by your side, steadfastly supporting you through all the ups and downs of this difficult year, and they need to know just how much they...
What we hoped would be a sprint may end up being a marathon. We’ve lived in the midst of the pandemic for many months now. As genuine struggle and the extended disruption of our personal and professional lives continue without a reliable end date in sight, fatigue mounts. All nonprofit organizations are...
I recently talked to a ministry CEO who asked me if he should “save” his direct mail acquisition budget for next year, despite being above financial projections year-to-date. When I inquired why, he shared that a peer who led another local ministry recommended it: “You can always grow support later,...