As the COVID-19 pandemic has opened up a variety of challenges for people across the country, it’s also brought some surprising benefits. Opportunities for families and friends to become closer. Virtual events where people from different neighborhoods can interact and be informed. A new commitment to help our fellow neighbors...
This month: OPTIMIZING YOUR EMAIL RESPONSE RATES Everyone loves email. But according to a recent article from Litmus, only 44% of nonprofit email marketers say their email program is successful. Bummer, right? But there are many reasons for this, which range from nonprofits having fewer employees dedicated to producing/sending emails, to...
This month: INCREASING YOUR REACH WITH INFORMED DELIVERY Wondering what’s in the mail today? Many of us know all too well the frustration of driving to the post office, or walking down the drive in pouring rain to get the mail, only to discover an empty box… or worse, all junk! With...