QUICK SHOT: Taming the Monster
This week, I’ve been thinking about the pandemic metaphorically as “the monster under the bed.” ...
COVID-19 Tag
Faithful people “Show Up” big time when it matters most!
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in BDI Inspire, BDI Inspire December 2020, Direct Edge, Direct Edge December 2020, Home, Leadership, Michael Tomlinson, Nonprofits & Philanthropy, Thought Leaders
As a member of the Giving Institute, I collaborate with leaders from all sectors of philanthropy in America. It provides a unique perspective into what’s driving or challenging giving – especially in times of volatility and change....
Meeting Your Donors in the Midst of Their Crisis
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in BDI Inspire, BDI Inspire November 2020, Digital, Direct Edge, Direct Edge November 2020, Donor Acquisition, Home, Katrina Williams, Marketing, Michael Tomlinson, Nonprofits & Philanthropy, Thought Leaders
It’s more important than ever to show your donors just how grateful you are during this holiday season. These champions for your cause have stood by your side, steadfastly supporting you through all the ups and downs of this difficult year, and they need to know just how much they...
Think capacity (not just capital)
Right now is the perfect time for nonprofits to think seriously about capacity campaigns. No surprise, right? After all, this is the year of COVID-19 and we’ve all been facing challenges we couldn’t have possibly imagined at the beginning of the year. And now, as we approach the end of the...
QUICK SHOT: Death, Taxes and Donor Attrition
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in BDI Quick Shot, BDI Quick Shot July, Donor Acquisition, Rhonda Moore, Thought Leaders
It has been said that nothing in life is certain… except death and taxes. When it comes to fundraising, there is a third certainty: donor attrition. If there’s one thing we can count on in fundraising it is this – around 30-40% of donors who gave to your organization last year...
QUICK SHOT: Strengthen Donor Relationships During Crisis
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in BDI Quick Shot, BDI Quick Shot June, Donor Acquisition, Leadership, Michael Tomlinson, Thought Leaders
These days, we’re inundated with information. Conflicting news, fluctuating numbers, and opposing opinions are everywhere. Even though this season of isolation may have felt like a digital hurricane of content, there’s a silver lining: People are connecting online more than ever before. This is great news for nonprofits! During times of...
QUICK SHOT: Have the nation and your donors given up on “Hope”?
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in BDI Quick Shot, BDI Quick Shot June, Creativity & Innovation, Matt Sommers, Nonprofits & Philanthropy, Thought Leaders
In a recent marketing survey, consumers listed “positivity (optimism, hope)” dead last in what they want to hear from companies during the COVID-19 crisis. See: Morning Consult - Brand Management in the COVID-19 Era Has hope really become hopeless as a way of sharing your message? This might be a difficult pill...
QUICK SHOT: During a challenging year, how is USPS doing?
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in BDI Quick Shot, BDI Quick Shot June, Nonprofits & Philanthropy, Phil Stolberg, Thought Leaders
As we enter the summer months, here’s a brief update on the United States Postal Service (USPS). It’s been a difficult year for USPS, especially given the challenges presented by the COVID-19 pandemic. Given that a majority of nonprofit direct response mailings rely on USPS, it’s important to pay attention...
QUICK SHOT: Fundraise Like Your Building is on Fire
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in BDI Quick Shot, BDI Quick Shot June, David Stolberg, Donor Acquisition, Marketing, Thought Leaders
“If only our building would catch on fire!” I once had a CEO lament to me about a time a local Rescue Mission raised over a million dollars through a fundraising campaign after a fire had destroyed their Mission. While this CEO wasn’t literally wishing for his Mission to burn to...
Keeping Connected During COVID
As the COVID-19 pandemic has opened up a variety of challenges for people across the country, it’s also brought some surprising benefits. Opportunities for families and friends to become closer. Virtual events where people from different neighborhoods can interact and be informed. A new commitment to help our fellow neighbors...
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