QUICK SHOT: Strengthen Donor Relationships During Crisis
These days, we’re inundated with information. Conflicting news, fluctuating numbers, and opposing opinions are everywhere. Even though this season of isolation may have felt like a digital hurricane of content, there’s a silver lining: People are connecting online more than ever before. This is great news for nonprofits!
During times of crisis, increased technological capabilities have made it possible for many organizations to continue their fundraising efforts, leverage their digital platforms and even expand their donor bases.
Unfortunately, a few disadvantages also arise in this hyper-connected environment. Even as your organization amplifies its online voice, you’re competing against almost everyone else doing the same. Donors are constantly faced with new facts, varying opinions and conflicting information.
Check out this article from BDI partner and trusted advisor Virtuous for expert advice on how to better your connectivity and responsiveness during the crisis.
The trust you build during this time of crisis – through empathetic truth telling – will remain long after it’s over. And that’s a hope that will never disappoint.
Michael J. Tomlinson, President and CEO
Michael Tomlinson, better known as “MT,” is the President and CEO of BDI. With more than 25 years of executive leadership in business development and media, MT’s expertise involves leading organizations like Dr. James Dobson’s Family Talk and Dunham+Company in the ideation and execution of successful integrated marketing, broadcast and digital media, and fundraising strategies that fuel growth.
As BDI’s President, MT leads the strategic direction, ensuring that the agency is equipped with the talent, tools, and technologies to effectively serve clients long-term by reaching and cultivating loyal, heart-connected and generous financial donors.