Rebranding 101: Pros, Cons, Considerations

6 BIG rebranding questions… answered! 

From Lolly Colombo, Executive VP Client Service

“Your brand is the single most important investment that you can make in your business” – Steve Forbes

Let’s talk about your brand. 

As a nonprofit, your brand is a critical piece in securing the long-lasting trust and support of donors. After all, how can you expect donors to support your mission if your brand does not fully reflect what you do? 

At BDI, more and more frequently, clients have been asking us about brand development and brand strategy. We discuss questions like…

Is our brand outdated? Does our brand still represent the work we do? 

How do you know when to rebrand and what’s involved? 

What do I need to know about possibly rebranding? 

In last month’s Empower Webinar Series, I had the opportunity to tackle some of these very important questions and engage in a lively Q&A with our listeners! If you are considering rebranding or want to learn more about brand equity and brand purpose, I invite you to listen today.

Check out this webinar to learn the pros, cons and things you need to take into consideration regarding a rebrand at your organization.

Don’t have time to watch the full webinar? Navigate to the topic that is most important to you! 

The BDI team would be happy to discuss any questions that you might have about rebranding at your organization. Please don’t hesitate to email me, or pick up the phone and call us today! 

You need to read this! Click here to read “BDI Has a New Brand!” from BDI’s CEO and President, Michael J. Tomlinson.

Check out last month’s Inspire >>

  • Lolly Colombo, Exec VP Client Services

    Lolly Colombo, Exec VP Client Services

    Lolly has been in the trenches with compassion work on both the program side and the agency side for thirty years serving some of the world’s most beloved charities and faith-based organizations including The Salvation Army, Operation Blessing International, Food for the Hungry, International Fellowship of Christians and Jews, CBN, In Touch Ministries, and others.

    With her extensive experience in direct response marketing, Spanish language outreach, and broadcast media ‒ she takes the lead both in introducing cutting-edge strategies for integrated, multi-channel fundraising and in assuring our clients an exceptional service experience.

More fuel for more impact.

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