Brewer Direct

Optimizing Your Social Media Content

Optimizing Your Social Media Content

In our modern world, it’s important to maintain an active and lively social media presence. You already know why you need to be posting; but with so many social profiles available, it can be difficult to know what to post, where and especially when.

As easy as it is to copy and paste the same content for each platform, you could be hurting your engagement and losing followers. It’s time to optimize your social content!

What to post: Facebook is a great platform for videos, compelling stories, events and blog posts. Ultimately, think about Facebook as a profile to not only build your brand but also tell your story and engage directly with your audience. Utilize Facebook next time you have a big event, an urgent need or an awesome video to share!

When to post: According to research, here’s the best times you should be posting:

1–3 p.m. Thursdays and Fridays [Hubspot]
1–4 p.m. late into the week and on weekends [CoSchedule]
Early afternoon during the week and Saturdays [Buffer]

P.S. Don’t miss out on our case study on the ways you can turn Facebook “likes” into real DONORS!

What to post: The key to a successful Instagram account is quality photography. That doesn’t mean you have to hire a professional photographer in order to have an impressive Instagram profile. Quality photography means having clear, focused photos with engaging and interesting subjects. Use some of Instagram’s awesome filters to make your photos stand out even more!

For nonprofits, post photos of your volunteers in action, behind-the-scenes office photos or people who are directly being impacted by your service. Your donors will love to see real photos of the people your organization is helping!

Running out of content to post? Quotes are a great way to maintain consistency without having to constantly take new pictures. Use an online resource like Canva to create compelling quotes and shareable memes.

When to post: According to Elle & Co, the best day to post on Instagram is Monday. Instagram users are consistently active, however, there is a slight dip in activity from 3 to 4 p.m.

What to post: According to a survey by the American Press Institute, the most common reason people go on Twitter is to keep up with the news. This makes it a great platform to share news articles about your organization or relevant information from your field. With Twitter’s 280 character limit, keep posts on Twitter very brief.

When to post: According to Huffington Post, you will get maximum retweets by posting at 12 p.m. and at 5 p.m. The best days to post for B2B organizations are Monday–Friday.

Social media is one of the best free resources nonprofit organizations can use to build their brand, share their story and maximize their engagement. By staying consistent and constant, your organization’s social media efforts will surely pay off!

Does your organization need expert guidance in new digital media like our Facebook custom audience campaigns that got such great results? Stephanie is ready to e-help! Get in touch with Brewer Direct’s Vice President/Digital Strategy Stephanie Tippitt by clicking here.


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