Brewer Direct

How to Maximize Hunger & Homelessness Awareness Week at Your Organization


Non Profit & Rescue Mission Marketing

Quick quiz: How many Americans are homeless on a typical night?

The answer is, over half a million. According to numbers from National Hunger & Homelessness Awareness Week, 549,000 are homeless on a typical night. And if that weren’t enough, take a look at these startling statistics:

  • 43.1 million Americans live below the poverty line
  • 42 million Americans are at risk of suffering from hunger
  • 1 in 5 children in the U.S. live in poverty

It’s important to share national numbers like these – especially during the busy holiday season. That’s why participating in 
National Hunger and Homelessness Awareness Week (the week of November 11-19, 2017) can be a good forum to talk about how these issues impact your community locally.

This is a great opportunity for you to remind your community of the plight of hungry and homeless people – and by partnering with your organization, they’re on the frontlines of providing help to these struggling neighbors.

There are dozens of ways to get your donors and community partners involved with your organization during the week!

  • Encourage your social media followers to share posts about their partnership with your organization (you can even create a unique hashtag!).
  • Offer tours of your facilities so people can see their gifts at work.
  • Reach out to churches, businesses & civic groups about your availability to speak on the issues of hunger & homelessness during the week.

For more ideas, take a look at this creative week-long calendar of events Brewer Direct client
Hope Ministries in Des Moines, IA put together in the past to get their donors involved, engaged and passionate during this week:


Banner promoting National Hunger and Homelessness Awareness Week - Nonprofit marketing

Brewer Direct Senior Account Strategist Mindy Sherfy, who works alongside Hope Ministries, says that organizations can utilize this national event to educate their community on the urgent needs that exist in their own backyard. “More importantly, organizations have a chance to show their community how they can personally make an impact,” she says.

That personal connection creates a bond between organization and community that leads to higher engagement and future involvement!   

“I encourage our Mission clients to think outside the box to engage businesses leaders, volunteers, millennials, retirees, current givers and others in activities that are meaningful and purposeful,” Mindy says. “It can be as simple as sharing Facebook posts to hosting a speaker from the Mission at their workplace or bringing a group into the Mission to serve a meal. It’s important to show the community all that can be accomplished when they join forces with the Mission.”

However you decide to use Hunger & Homelessness Awareness Week to get out your message and create more dedicated champions for your cause, DON’T WAIT until the week before to start planning. Come up with a strategic plan about how you’ll engage and inspire your community now!


Tell us what events you’re planning for H&HAW @brewerdirect!  

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