The Big 3: Marketing, Fundraising and PR

Learn how to integrate them all seamlessly in this 2-minute video from our “Insider Tips” series!

From Shellie Speer, Senior VP, BDI Academy

What are the Big 3 in development? Marketing, fundraising and public relations make up the three main pieces of the puzzle, working hand in hand to achieve the goals of your development team – and your organization as a whole. 

And just to make sure we’re all on the same page, here’s a quick overview of the purpose of each piece:

  • Fundraising is the coordination of campaigns that bring in donations for your organization.  
  • Marketing identifies and enhances your branding, helping to lessen donor confusion and promote consistency in your messaging. 
  • Public relations is all about communicating a feel-good message about your operations while protecting your organization’s integrity.

Though they each have unique goals and strategies, every one is equally important to your ministry, your donors and your community.  

The decisions a donor makes can be won or lost in any of these areas. That’s why it’s critical that marketing, fundraising and PR work together for the benefit of your organization. Accomplishing this synergistically requires good communication and proper planning as your team coordinates their messaging across all of these touchpoints.

To help your organization keep these three areas working together seamlessly, I’ve put together a series of videos called “Insider Tips.” These helpful videos cover some of my most popular training and consulting sessions: Direct Mail. Major Donors. Planned Giving. Volunteers. PR and media relations. And more!

Each is just a few minutes long, but they’re packed full of ideas you can implement at your organization. And every one comes with a free strategy guide you can download and print to gain even more insights on the topic.   

Ready to get started? Check out my video, Do You Know the Difference Between Marketing, Fundraising & PR? at the link below. And be sure to stay tuned for all my Insider Tip videos!


BDI Academy – led by Shellie Speer – offers personalized mentoring and consulting for nonprofits. And that help is just an email away! Email Shellie now.

You need to read this! Click here to read “3 BIG Nonprofit Takeaways from Pandemic Giving” from BDI’s CEO and President, Michael J. Tomlinson.

Check out last month’s Inspire >>

  • Shelly Speer

    Shellie Speer, Senior VP BDI Academy

    With over 30 years of partnership in Rescue Missions and nonprofit organizations, Shellie Speer brings her expertise, counsel and philanthropic-centered passion to assist in furthering the work of BDI’s Rescue Mission clients. For 22 years of her career, she served as the Founder and President/CEO of her own agency, ENEX Group, which helped her clients capture hearts and donor loyalty in their communities.

    Shellie currently leads as the Senior VP of BDI Academy, where she provides direction towards the expansion of services and capabilities that suit specific client needs. As a BDI ambassador for Rescue Mission clients, Shellie’s services include onsite deep-dive training sessions, new client onsite onboarding, organizational development audits, and consultations for best practices and strategic development planning. Shellie has a heart for building relationships and works to support each client with their mission to help the homeless and hurting.

More fuel for more impact.

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