Brewer Direct

The How and Why of recruiting and engaging TEEN VOLUNTEERS

The How and Why of recruiting and engaging TEEN VOLUNTEERS


Teenagers get a bad rap. Usually, they’re depicted as the self-centered mopes in the corner or GLUED to their cell phones.

But what if instead, we saw teen volunteers as an untapped well of potential?

Your teen volunteers are a valuable asset to your nonprofit. The Bureau of Labor Statistics reported that 26.4% of teens volunteer. That’s second only to the 35-54 age group at around 29%!

Read more: Infographic: Who Are Your Volunteers?

What’s even more surprising is the value of these teen volunteers. Because it’s not just about the time they spend sorting donations or putting together a donation drive. Having teenagers GLUED to their cell phones actually comes in handy when they post about you, share your content and ultimately spread awareness about your cause.

Interested now? Here are 3 ways you can turn teen volunteers into your greatest champions:


Brewer Direct shows you how to engage with your teen volunteers to get the most value out of them.


1. The social media game: play for keeps


According to Pew Research Center, 71% of teens are on Facebook and 52% use Instagram. If a teen volunteers at one of your events, you can bet they’ll be posting about it somewhere. That’s because, according to a study by the New York Times Customer Insight Group, 68% of people on social media “share to give people a better sense of who they are and what they care about.” To learn how you can optimize your social media content for this purpose, check out our how-to guide.


Read more: New Case Study! How Facebook can turn “likes” into real donors


2. Make your presence known online and on mobile


Experts from Pew Research Center agree: teens are on the internet. A LOT. And 91% of those potential teen volunteers visit the web primarily through their smartphones. Last year, 45% of the traffic on our clients’ websites was from a mobile device. This year, that number is up 12%.

This should be a no-brainer. If you have not yet optimized your website for mobile, YOU NEED TO.


Brewer Direct breaks down why non profits should engage their teen volunteers.

Numbers from one of our clients’ Google Analytics pages clearly illustrates that mobile visits are steadily increasing. 37.4% in 2017 up to 51.9% in 2018.



3. Do you have the perfect vision statement?


Let’s face it: attention spans have shrunk. Your vision statement should follow suit! But fear not, Brewer Direct has the ultimate guide on how to craft the perfect vision statement.


Clearly, teen volunteers matter! If your organization is willing to engage with them now, you can later watch them become some of your most valuable brand ambassadors.


Does your organization need expert guidance in updating and optimizing your website or social media campaigns for great results? Stephanie is ready to e-help! Get in touch with Brewer Direct’s Vice President/Digital Strategy & Optimization Stephanie Tippitt by clicking here.



Releasing generosity: maximized.


Releasing generosity: with your team.


Releasing generosity: our core belief.

Contact us to see how we can help you release generosity.
(626) 359-1015

Get practical and proven fundraising ideas that can improve your program today.

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