Digital
Speak to the heart of your donors online
While other digital programs start with impressive stats and great ROI, BDI Digital starts somewhere else: the heart.
The heart of your organization, your stories of life-changing impact, the DNA of your cause are what set you apart.
Discover how BDI Digital can help you amplify your message to targeted audiences with data-driven, cross-channel fundraising campaigns that move donors’ hearts to give generously.
Digital Acquisition
Ready to meet your new donors? BDI Digital helps you find them online! We start by capturing their attention… then we share your compelling story to capture hearts. We make your cause their cause!
Drive the acquisition of new donors and the reactivation of lapsed donors online through:
Facebook & Instagram Ad Campaigns
Enhance ad performance through custom audiences, retargeting, donor demographics and optimization strategies.
Programmatic Display Advertising
Leverage custom audiences, retargeting, zip code and demographic targeting, and animated and video ads in both banner and native ad placements.
Search Engine Marketing (SEM)
Get discovered by new audiences through Google Ads, Microsoft Ads, Google Grant.
OTT (over-the-top)/CTV Advertising
Deliver content over the Internet on any streaming service (like Hulu or YouTube) directly to viewers.
YouTube Advertising, Programmatic Audio, Digital Out-of-Home and TikTok
Reach your target audience on innovative and evolving media platforms.
Digital Cultivation
Send the right message, to the right donor, at the right time, on the right channel. When fundraising for nonprofits, alignment is key! Through targeted messaging strategies that communicate your vision, BDI Digital helps you cultivate a community of donors who feel invested in your mission and impact.
With four levels of increasing campaign volume and customization to choose from, you are in control! BDI Digital offers expertise in these key areas:
Website Marketing
- New site builds and refreshes
- Search optimization (SEO/SEM)
- Web support for content and technical updates
- Custom photography and video
Donation Platform Expertise
- Donation page optimization
- Custom page development
- Tracking & reporting on engagement & revenue
Email Marketing
- eAppeals & eNewsletters integrated with direct mail messaging
- Custom eAppeals (upon request)
- Website lightbox strategies
Campaign Tracking & Analytics
- Advanced digital reporting
- Custom analytics
Organic Social Media
- Integrated organic social media content (text and images) for every email marketing campaign
Fundraising-Focused Websites
Your website acts as a virtual front door to your organization – an online hub where you can offer help to people in need and ask for your community’s support.
Our experienced team of developers, designers and writers can help you develop a new website or refresh an existing site – including optimizing your website and donation page for mobile visitors.
Discover how BDI helped one nonprofit client increase conversions by 13%! Read the Donation Page Case Study now. >>
Analytics, Tracking & Reporting
Uncover new insights to strengthen your impact! BDI Digital offers robust digital analytics, campaign tracking and reporting so you have all the data insights you need to reach the right donors who deeply care about your cause.
Monthly Paid Media Reporting
Discover each channel’s performance for key metrics such as impressions, clicks, conversions, revenue, average gift and ROI.
Triannual Digital Analytics Report*
Review your online revenue, website traffic, email, social media and paid digital media performance through this comprehensive report.
Custom Digital Reports
By request, BDI Digital can provide campaign specific reporting for your special projects and awareness campaigns.
*This level of reporting is available when participating in both BDI Digital Acquisition and Cultivation.