Brewer Direct

Best Practices for Thanksgiving Fundraising

Best Practices for Thanksgiving Fundraising


Turkey. Dressing. Pumpkin Pie… in July?!


That’s right! It’s not too early to start thinking about how to make the most of your Thanksgiving fundraising season. In fact, now is the perfect time to start planning all your strategies leading up to Thanksgiving Day.

While 40% of charitable giving occurs in the months of November and December, it’s not just about the money – it’s about getting your donors engaged, involved and responding in multiple ways and through multiple channels!

Shellie Speer, Brewer’s Executive VP Client Strategic Development, says, “We all know the holidays are the best time of year to fundraise as nonprofits. That’s why it’s important your organization is visible throughout the giving season! Having a focused, integrated strategy says your development, public relations and volunteer staff all understand the importance of your overall strategic plan.”

That means having an integrated plan that ties together everything from Thanksgiving media and events to corporate, church and school involvement.

If you feel rising panic right now, like “WHERE DO I START?!” don’t worry – we’ll help!


Read our handy Thanksgiving one sheet on holiday strategies that will help grow your organization’s relationship with your donors!


Thankful for Thanksgiving planning? Tell us what works best for you @brewerdirect!


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(626) 359-1015

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