Ahhh, life with COVID-19! It seems each day brings additional questions – many of which don’t have a clear answer yet. How accurate is the news? How long will the first wave of the virus last? What does this mean for me and my family? For our agency and clients?......
20 July, 2020 BDI Quick Shot BDI Quick Shot July 0 Likes
It has been said that nothing in life is certain… except death and taxes. When it comes to fundraising, there is a third certainty: donor attrition. If there’s one thing we can count on in fundraising it is this – around 30-40% of donors who gave to your organization last......
09 July, 2020 BDI Quick Shot BDI Quick Shot July Rhonda Moore 0 Likes
As I was looking through a client’s gift file the other day, I was stopped in my tracks by a donor record. Not because the record had a mistake. Not because the record didn’t belong. But because I saw something curious. Before I continue, here are two very important things......
15 July, 2020 BDI Quick Shot BDI Quick Shot July 2 Likes
These days, we’re inundated with information. Conflicting news, fluctuating numbers, and opposing opinions are everywhere. Even though this season of isolation may have felt like a digital hurricane of content, there’s a silver lining: People are connecting online more than ever before. This is great news for nonprofits! During times......
23 June, 2020 BDI Quick Shot BDI Quick Shot June 0 Likes
In a recent marketing survey, consumers listed “positivity (optimism, hope)” dead last in what they want to hear from companies during the COVID-19 crisis. See: Morning Consult – Brand Management in the COVID-19 Era Has hope really become hopeless as a way of sharing your message? This might be......
17 June, 2020 BDI Quick Shot BDI Quick Shot June 0 Likes
“If only our building would catch on fire!” I once had a CEO lament to me about a time a local Rescue Mission raised over a million dollars through a fundraising campaign after a fire had destroyed their Mission. While this CEO wasn’t literally wishing for his Mission to burn......
04 June, 2020 BDI Quick Shot BDI Quick Shot June 2 Likes
As we enter the summer months, here’s a brief update on the United States Postal Service (USPS). It’s been a difficult year for USPS, especially given the challenges presented by the COVID-19 pandemic. Given that a majority of nonprofit direct response mailings rely on USPS, it’s important to pay attention......
10 June, 2020 BDI Quick Shot BDI Quick Shot June 0 Likes
Maybe you’ve noticed… digital marketing has exploded over the last few years! It’s super exciting. But it can also be EXHAUSTING. Even for me… and this is my specialty! So I can only imagine that if you’re relatively new to digital marketing, you may be feeling overwhelmed. Not just by......
25 May, 2020 BDI Quick Shot BDI Quick Shot May Stephanie Tippitt 2 Likes
“April showers bring May flowers” is an expression I’ve heard since I was a child. Who knew that Thomas Tusser, an English poet and farmer, penned the phrase in the early 1500s! Never has it resounded more clearly for me than this year, living in Southern California, where belated winter......
11 May, 2020 BDI Quick Shot BDI Quick Shot May Lolly Colombo Thought Leaders 0 Likes
If you’re like me, making difficult decisions is DIFFICULT. And life has a habit of confronting us with difficult decisions. Whom do I marry? Is divorce the only solution? Do we move or not? How do I care for an aging parent? Which bills should I pay first? And the......
14 May, 2020 BDI Quick Shot BDI Quick Shot May Phil Stolberg Thought Leaders 2 Likes