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June 2021 BDI Quickshot Articles

QUICK SHOT: A Fundraiser’s Fish Tale – An Angler’s Guide to Fishing and Philanthropy

Dad always told me “fishing takes patience.” But as a kid, I’d get so excited at a nibble that I’d yank the pole… so hard, in fact, that the poor fish often flew through the air, over my head and into the bushes behind me. And if you’re wondering, yep – sometimes I couldn’t find the fish in the bushes! It wasn’t until he taught me to use the lure, a gentle guiding line and a net that I was able to successfully bring the treasure to shore. ...
09 June, 2021 BDI Quick Shot BDI Quick Shot June 2021 Home Kevin Bryant Thought Leaders 90 Likes
QUICK SHOT: 3 New Changes To Your Facebook Advertising

If you work in digital media you know... things are always changing! One of my favorite parts about working in digital is that there is something new to learn each day. Our team is constantly learning and discussing new trends, analyzing program updates and discovering upcoming platforms that are hitting the digital market. ...
02 June, 2021 BDI Quick Shot BDI Quick Shot June 2021 Digital Home Mindy VanderHoeven Thought Leaders 91 Likes
QUICK SHOT: Remember ME? 3 Tips to Effectively Cultivate your Monthly Donors

For anyone who’s ever worked in nonprofit development, the most common experience is feeling like you never have enough time. Between trying to figure out how to get more gifts out of your donor base, cultivating your Major Donors and finding new donors, there are just too few hours in a day. ...
26 May, 2021 BDI Quick Shot BDI Quick Shot June 2021 Home Matt Rayburn Thought Leaders 90 Likes

May 2021 BDI Quickshot Articles

QUICK SHOT: 2021 Giving Prognosis – What about those COVID donors?

Like you – and everyone else in the nonprofit fundraising world – I’ve been eager to see how donors who gave for the first time during COVID would behave in subsequent months. In 2020, Missions experienced a flood of generosity unlike ever before. For BDI clients, giving was up 25% over 2019. Online giving specifically was up 96% YOY with 14.6% of total 2020 revenue given online. Wow!...
12 May, 2021 BDI Quick Shot BDI Quick Shot May 2021 Home Rhonda Moore Thought Leaders 90 Likes
QUICK SHOT: Bread of Life Mission’s President, Willie Parish, Continues to Serve Despite Critical Health Issue

We at BDI are proud and inspired by this incredible story of our client and friend, Willie Parish, President of Bread of Life Mission in Seattle, WA. By sharing this interview from The Seattle Medium, I hope that Willie’s story provides you with a boost of encouragement and reminds you of the opportunity that we, in the nonprofit world, have to save and transform lives every day. ...
05 May, 2021 BDI Quick Shot BDI Quick Shot May 2021 Home Leadership Matt Rayburn Thought Leaders 85 Likes
QUICK SHOT: 4 Big Policy Changes Likely to Impact Philanthropy in 2021

We expected 2021 to be an eventful and exciting year – and we haven’t been disappointed there! Big questions about new policies related to philanthropy loom... and we’re watching closely, waiting for answers....
26 April, 2021 BDI Quick Shot BDI Quick Shot May 2021 Home Leadership Michael Tomlinson Nonprofits & Philanthropy Thought Leaders 95 Likes

April 2021 BDI Quickshot Articles

QUICK SHOT: Why it pays to segment your Specialty Donors

Over the years, my clients have heard me repeat this phrase countless times: “Donors will not give unless you ask!”...
13 April, 2021 BDI Quick Shot BDI Quick Shot April 2021 David Stolberg Thought Leaders 68 Likes
QUICK SHOT: Direct mail pricing may seem simple…

Direct mail is like an orange. When you pay for an orange, you think you’re paying for a simple piece of fruit. But look deeper… there are SO MANY variables and cost factors that go into you buying that simple piece of fruit: ...
08 April, 2021 BDI Quick Shot BDI Quick Shot April 2021 Carmen Campbell Thought Leaders 61 Likes
QUICK SHOT: Taming the Monster

This week, I’ve been thinking about the pandemic metaphorically as “the monster under the bed.” ...
30 March, 2021 BDI Quick Shot BDI Quick Shot April 2021 Lolly Colombo Marketing Thought Leaders 47 Likes

March 2021 BDI Quickshot Articles

QUICK SHOT: Here’s how to keep up with nonprofit fundraising… online

Remember just one year ago, when some of us would’ve asked, “What’s a Zoom?” What a difference a year – and a global pandemic – makes! ...
17 March, 2021 BDI Quick Shot BDI Quick Shot March 2021 Katrina Williams Marketing Thought Leaders Videos Webinars 46 Likes
Quick Shot: Is Donor Burnout Real?

The phrase “Donor Burnout” has been used in our industry for years. But is it real… or simply a myth to scare away fundraisers?...
10 March, 2021 BDI Quick Shot BDI Quick Shot March 2021 Donor Acquisition Nonprofits & Philanthropy Shellie Speer Thought Leaders 42 Likes
QUICK SHOT: Become Change-Ready, Change-Capable, and Change-Driven for Success

I’m a perpetual student of success. Over the past several months, I have been studying the career of the Executive Chairman and former CEO of The Walt Disney Company, Bob Iger. Love or despise Disney, there’s no question that it continues to evolve, adapt, grow, and thrive as an organization - seemingly no matter the massive changes of its audiences and customers over time....
02 March, 2021 BDI Quick Shot BDI Quick Shot March 2021 Home Leadership Michael Tomlinson Nonprofits & Philanthropy Thought Leaders 84 Likes
QUICK SHOT: Inspire your donors to give again… and again

The pandemic has posed serious challenges for many nonprofits. At the same time, organizations whose core services align with coronavirus relief efforts have experienced an increase in support from both repeat givers and new donors....
24 February, 2021 BDI Quick Shot BDI Quick Shot March 2021 Donor Acquisition Mindy Sherfy Nonprofits & Philanthropy Thought Leaders 43 Likes

February 2021 BDI Quickshot Articles

QUICK SHOT: A Donor’s Privacy Must Be Protected

Early last month, the U.S. Supreme Court agreed to hear a case addressing the mandatory disclosure of donor giving information to state officials. Currently, three states – California, New Jersey and New York – mandate that donor information (including donor name, address and gift amount) be shared with the State Attorney General’s Office. If the charity doesn’t comply, then the charity will not have the authority to solicit gifts. ...
12 February, 2021 BDI Quick Shot BDI Quick Shot February 2021 Home Leadership Nonprofits & Philanthropy Phil Stolberg Thought Leaders 45 Likes
QUICK SHOT: Foundations can become Cause Champions too! Building relationships first is key to landing grants.

Years ago, my wife Kelly shared with me a new entrepreneurial calling – she wanted to open and operate her own beauty salon. After spending most of her professional career serving within other salons, the Lord put it on her heart to open her own small business… to extend what she calls her “ministry in the chair.” ...
01 February, 2021 BDI Quick Shot BDI Quick Shot February 2021 Donor Acquisition Home Michael Tomlinson Nonprofits & Philanthropy Thought Leaders 60 Likes
QUICK SHOT: Releasing Generosity – The Greatest Gig on the Planet

Years ago, I got to spend an evening with ZZ Top. Working for a promotions agency, I partnered with Warner Brothers Records to create a cause-related campaign highlighting their RECYCLER Tour. Save the planet and get to hang with the band. ...
25 January, 2021 BDI Quick Shot BDI Quick Shot February 2021 Home Kevin Bryant Leadership Marketing Thought Leaders 44 Likes

January 2021 BDI Quickshot Articles

QUICK SHOT: Get the facts on Donor Advised Funds in 2021!

In the summer of 2020, I directed our attention to bright spots in nonprofit fundraising that were taking place in the early months of the COVID-19 pandemic. In conversations with colleagues, partners and our expert team, one thing was clear: even in the midst of unforeseen hurdles, supporting donors have the deep desire to help and they’re committed to doing what they can, when they can. ...
14 January, 2021 BDI Quick Shot BDI Quick Shot January 2021 Donor Acquisition Home Marketing Michael Tomlinson Thought Leaders 37 Likes
QUICK SHOT: Is direct mail for older donors only?

A client recently came to me with this question: Why don’t we just send people age 65+ the direct mail appeals and take anyone under 65 out of the mail program? The question was, of course, predicated on the assumption that only “senior citizens” respond to direct mail, and the belief that people under 65 would be better cultivated through digital channels....
08 January, 2021 BDI Quick Shot BDI Quick Shot January 2021 Direct Mail Nonprofits & Philanthropy Rhonda Moore Thought Leaders 48 Likes
QUICK SHOT: Is your nonprofit data driven?

Let’s start with the basics: Data is a collection of raw information including text, numbers, donations, images… and on and on. Bored yet?...
08 January, 2021 Angella Hubbert BDI Quick Shot BDI Quick Shot January 2021 Data & Analytics Nonprofits & Philanthropy Thought Leaders 41 Likes

December 2020 BDI Quickshot Articles

QUICK SHOT: Do you worry about sending too many fundraising emails?

“Are we sending too many emails?” This is a question our digital team gets asked a lot, especially right now. And honestly, we DO send a lot of emails on behalf of our clients between September and December! With Thanksgiving, Christmas, Giving Tuesday and Year End fundraising all happening in this window, the number of emails stacks up quickly...
17 December, 2020 BDI Quick Shot BDI Quick Shot December Digital Donor Acquisition Stephanie Tippitt Thought Leaders 37 Likes
QUICK SHOT: Approach 2021 fundraising like a competitive rower!

It’s finally December and the whole world has been expectant of 2020 coming to a close. It has, indeed, been a year of unprecedented, challenging times: Uncertainty, worry, anxiety, stress, fear, loss and pain have marked 2020. And yet, 2021 is not quick to promise change. ...
17 December, 2020 BDI Quick Shot BDI Quick Shot December Creativity & Innovation Leadership Lolly Colombo Thought Leaders 48 Likes
QUICK SHOT: Do you have a million-dollar idea?

Do you believe that you have inspirations that expand beyond the same-old-same-old? Let’s call them… game changers… a new vision for abundance… overdrive realized....
08 December, 2020 BDI Quick Shot BDI Quick Shot December 40 Likes
QUICK SHOT: Best of Quick Shot 2020 – 5 MUST-READ articles

Finish this sentence: 2020 has taught me… Perseverance? Patience? Flexibility? Innovation? We learned more this year than we ever could have anticipated. 2020 exposed new trends in the nonprofit industry, revitalized the nation’s spirit of philanthropy and expanded our understanding of ourselves, each other and how we function as a team. ...
03 December, 2020 BDI Quick Shot BDI Quick Shot December Lolly Colombo Marketing Nonprofits & Philanthropy Thought Leaders 37 Likes

November 2020 BDI Quickshot Articles

QUICK SHOT: Think capacity (not just capital)

Right now is the perfect time for nonprofits to think seriously about capacity campaigns. ...
19 November, 2020 BDI Quick Shot BDI Quick Shot November Marketing Nonprofits & Philanthropy Sarah Wallin Thought Leaders 44 Likes
QUICK SHOT: In Our Uncertain World, Let’s Live Generously

What a year it’s been. COVID-19. Quarantine and social distancing. Social unrest. Wildfires, tornadoes and hurricanes. A presidential election. And it’s not over yet! ...
12 November, 2020 BDI Quick Shot BDI Quick Shot November Leadership Nonprofits & Philanthropy Phil Stolberg Thought Leaders 45 Likes
QUICK SHOT: Reaching Millennial Donors in 3 Easy Steps

When you hear the term “Millennials,” what’s the first word that comes to mind? Tech-savvy? Innovative? Entrepreneurial? Community-driven? Adventurous? Or maybe… Entitled? Hypocritical? Arrogant? Lazy? Impatient? There’s a diverse bag of words and images that make up society’s perception of the millennial generation. In turn, it affects how nonprofit fundraisers approach targeting, communicating with and retaining millennial donors....
28 October, 2020 BDI Quick Shot BDI Quick Shot November Donor Acquisition Katrina Williams Marketing Thought Leaders 38 Likes
QUICK SHOT: Donor Advised Funds – Tap into a $121 Billion Wellspring

Anyone who knows me at BDI will tell you: I can’t stop talking about Donor-Advised Funds (DAFs) lately. And I’m not going to stop anytime soon – in fact, I’m really excited to have this chance to share more about DAFs with you today! ...
08 October, 2020 BDI Quick Shot BDI Quick Shot November BDI Quick Shot October Donor Acquisition Fundraising Tips Micah Mann Thought Leaders 23 Likes

October 2020 BDI Quickshot Articles

QUICK SHOT: Practice PR for Positive Public Perception

Public perception is often out of your control. Just one situation – negative or positive – can shape your ministry’s reputation for weeks or even months. But after 35 years in public relations, I’ve learned there are a lot of things you CAN control. Let me show you how the 3 P’s of PR can make all the difference!...
26 October, 2020 BDI Quick Shot BDI Quick Shot October 26 Likes
QUICK SHOT: Bring LIFE to Your Virtual Presentations

Here we are! Another busy week packed with streaming video meetings on Zoom, conference calls and the torrential flow of emails. Although leaning into the benefits of connective technologies has allowed my team and me to work safely and productively from our respective remote offices, I’ll admit that at times virtual communication can scramble the brain. ...
13 October, 2020 BDI Quick Shot BDI Quick Shot October Digital Donor Acquisition Home Michael Tomlinson Thought Leaders 31 Likes
QUICK SHOT: Donor Advised Funds – Tap into a $121 Billion Wellspring

Anyone who knows me at BDI will tell you: I can’t stop talking about Donor-Advised Funds (DAFs) lately. And I’m not going to stop anytime soon – in fact, I’m really excited to have this chance to share more about DAFs with you today! ...
08 October, 2020 BDI Quick Shot BDI Quick Shot November BDI Quick Shot October Donor Acquisition Fundraising Tips Micah Mann Thought Leaders 23 Likes

September 2020 BDI Quickshot Articles

QUICK SHOT: 3 Pro-Tips to Being Authentic on Social Media

Authenticity sells. But authenticity online can be a tightrope as a nonprofit. You need to raise funds to support your programs, services and outreach. But at the same time, you don’t want your donors to feel you’re using any tricks on social media in order to get their money. And in our marketing-saturated modern life, they know when they’re being manipulated. ...
24 September, 2020 BDI Quick Shot BDI Quick Shot September Digital Fundraising Tips Matt Rayburn Thought Leaders 23 Likes
QUICK SHOT: What’s in a Name?

These days, scroll through your social media feed and you’ll probably see a post where someone declares a destination, restaurant or a product as “on brand” for them. Meaning, this aligns with who I am/what I believe/how I live my life. So let’s redirect to the nonprofit world......
16 September, 2020 BDI Quick Shot BDI Quick Shot September Data & Analytics Leadership Lolly Colombo Marketing Matt Rayburn Thought Leaders 14 Likes
QUICK SHOT: Are you ready for more change?

BDI is here to help you ride the waves of change! As the summer months come to a close, we look ahead to the coming season of new political, economic, social and philanthropic developments. At this point, you may feel like 2020 is a series of earthquakes and aftershocks......
09 September, 2020 BDI Quick Shot BDI Quick Shot September Fundraising Tips Katrina Williams Nonprofits & Philanthropy Thought Leaders 15 Likes
QUICK SHOT: How to have certainty in an uncertain world. (And sleep better at night.)

Ahh… certainty. Not easy right now when the world seems to be coming unglued. You don’t want to make a mistake, because the lives and welfare of the hurting people you serve are at stake. But there is a peaceful pathway that awaits. A few principles you can take to heart that will help provide confidence and rest as you navigate raising funds in these stormy seas. And for certain… produce better results....
30 August, 2020 BDI Quick Shot BDI Quick Shot September Creativity & Innovation Matt Sommers Nonprofits & Philanthropy Thought Leaders 11 Likes

August 2020 BDI Quickshot Articles

QUICK SHOT: 4 tips for a donor-optimized donation page

Related posts: QUICK SHOT: Overwhelmed by choices in Digital Marketing? QUICK SHOT: Death, Taxes and Donor Attrition The 2 Tips to Develop Recurring Donations QUICK SHOT: 4 Tips For Leaders Facing Difficult Decisions...
BDI Quick Shot August Data & Analytics Digital Stephanie Tippitt Thought Leaders 10 Likes
QUICK SHOT: Meeting Your Donors in the Midst of Their Crisis

Related posts: QUICK SHOT: Connect with Donors During Crisis and Beyond. Here’s How. QUICK SHOT: Strengthen Donor Relationships During Crisis QUICK SHOT: Have the nation and your donors given up on “Hope”? QUICK SHOT: How to maximize ROI from a simple acquisition piece this fall!...
BDI Quick Shot BDI Quick Shot August Donor Acquisition Home Leadership Michael Tomlinson Thought Leaders 25 Likes
QUICK SHOT: How to maximize ROI from a simple acquisition piece this fall!

Related posts: QUICK SHOT: Death, Taxes and Donor Attrition QUICK SHOT: Fundraise Like Your Building is on Fire QUICK SHOT: Connect with Donors During Crisis and Beyond. Here’s How. QUICK SHOT: Strengthen Donor Relationships During Crisis...
BDI Quick Shot BDI Quick Shot August David Stolberg Direct Mail Donor Acquisition Lolly Colombo Thought Leaders 9 Likes

July 2020 BDI Quickshot Articles

QUICK SHOT: Connect with Donors During Crisis and Beyond. Here’s How.

Related posts: QUICK SHOT: Strengthen Donor Relationships During Crisis QUICK SHOT: Death, Taxes and Donor Attrition QUICK SHOT: Have the nation and your donors given up on “Hope”? QUICK SHOT: Fundraise Like Your Building is on Fire...
BDI Quick Shot BDI Quick Shot July Donor Acquisition Leadership Michael Tomlinson Thought Leaders 49 Likes
QUICK SHOT: What Does a Data Geek Do for Fun?

Related posts: QUICK SHOT: Death, Taxes and Donor Attrition QUICK SHOT: Innovation During Challenging Times QUICK SHOT: 4 Tips For Leaders Facing Difficult Decisions QUICK SHOT: Strengthen Donor Relationships During Crisis...
Angella Hubbert BDI Quick Shot BDI Quick Shot July Data & Analytics Thought Leaders 10 Likes
QUICK SHOT: Death, Taxes and Donor Attrition

It has been said that nothing in life is certain… except death and taxes. When it comes to fundraising, there is a third certainty: donor attrition. If there’s one thing we can count on in fundraising it is this – around 30-40% of donors who gave to your organization last......
BDI Quick Shot BDI Quick Shot July Donor Acquisition Rhonda Moore Thought Leaders 11 Likes

June 2020 BDI Quickshot Articles

QUICK SHOT: Strengthen Donor Relationships During Crisis

These days, we’re inundated with information. Conflicting news, fluctuating numbers, and opposing opinions are everywhere. Even though this season of isolation may have felt like a digital hurricane of content, there’s a silver lining: People are connecting online more than ever before. This is great news for nonprofits! During times......
BDI Quick Shot BDI Quick Shot June Donor Acquisition Leadership Michael Tomlinson Thought Leaders 32 Likes
QUICK SHOT: Have the nation and your donors given up on “Hope”?

In a recent marketing survey, consumers listed “positivity (optimism, hope)” dead last in what they want to hear from companies during the COVID-19 crisis. See: Morning Consult – Brand Management in the COVID-19 Era Has hope really become hopeless as a way of sharing your message? This might be......
BDI Quick Shot BDI Quick Shot June Creativity & Innovation Matt Sommers Nonprofits & Philanthropy Thought Leaders 12 Likes
QUICK SHOT: During a challenging year, how is USPS doing?

As we enter the summer months, here’s a brief update on the United States Postal Service (USPS). It’s been a difficult year for USPS, especially given the challenges presented by the COVID-19 pandemic. Given that a majority of nonprofit direct response mailings rely on USPS, it’s important to pay attention......
BDI Quick Shot BDI Quick Shot June Nonprofits & Philanthropy Phil Stolberg Thought Leaders 12 Likes
QUICK SHOT: Fundraise Like Your Building is on Fire

“If only our building would catch on fire!” I once had a CEO lament to me about a time a local Rescue Mission raised over a million dollars through a fundraising campaign after a fire had destroyed their Mission. While this CEO wasn’t literally wishing for his Mission to burn......
BDI Quick Shot BDI Quick Shot June David Stolberg Donor Acquisition Marketing Thought Leaders 10 Likes

May 2020 BDI Quickshot Articles

QUICK SHOT: Overwhelmed by choices in Digital Marketing?

Maybe you’ve noticed… digital marketing has exploded over the last few years! It’s super exciting. But it can also be EXHAUSTING. Even for me… and this is my specialty! So I can only imagine that if you’re relatively new to digital marketing, you may be feeling overwhelmed. Not just by......
BDI Quick Shot BDI Quick Shot May Donor Acquisition Leadership Stephanie Tippitt Thought Leaders 18 Likes
QUICK SHOT: 4 Tips For Leaders Facing Difficult Decisions

If you’re like me, making difficult decisions is DIFFICULT. And life has a habit of confronting us with difficult decisions. Whom do I marry? Is divorce the only solution? Do we move or not? How do I care for an aging parent? Which bills should I pay first? And the......
BDI Quick Shot BDI Quick Shot May Digital Leadership Marketing Phil Stolberg Stephanie Tippitt Thought Leaders 14 Likes
QUICK SHOT: Innovation During Challenging Times

Related posts: BDI Welcomes Winston-Salem Rescue Mission Brewer Direct receives 3 Media Innovation Awards BDI Welcomes Kalamazoo Gospel Mission In with the new…...
BDI Quick Shot BDI Quick Shot May Creativity & Innovation Leadership Lolly Colombo Thought Leaders 11 Likes

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