It’s the Most Wonderful Time of the Year… for Nonprofit Fundraising!
Quick quiz: in which month does nearly ⅓ of annual giving occur?
If you guessed December, you’re right! According to numbers from across the industry, between the Christmas season and Year-End fundraising offers, about 31% is raised in December alone.
Numbers report that about 12% of that amount happens in the last 3 days of the year!
It’s a great idea to decide how you’ll reach out to your donors NOW.
It’s not just about the money – it’s about getting your donors engaged, involved and responding in multiple ways and through multiple channels!
Shellie Speer, Brewer’s Executive VP Client Strategic Development, says, “It’s important your organization is visible throughout the giving season! Having a focused, integrated strategy says your development, public relations and volunteer staff all understand the importance of your overall strategic plan.”
Set up your week-by-week December plan with an integrated approach that incorporates everything from media/press and events… to corporate, church and school involvement.
If you feel rising panic right now, like “BUT WHERE DO I START?!” don’t worry – we’re here to help!
Read our Year End Fundraising Strategies Guide and get week-by-week suggestions and fundraising strategies to help maximize your Christmas and Year-End returns AND your organization’s relationship with your donors!DOWNLOAD IT NOW
Tell us your favorite December outreach ideas @brewerdirect!