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key messaging Tag

Strategies in Nonprofit Marketing 1. Understand why it’s important Key messaging isn’t just simple branding. It’s a strategy and story that summarizes who you are in a concise, clear and consistent way to communicate your organization’s identity and build your credibility in the community. It answers the biggest questions about your nonprofit’s...

Improve Your Nonprofit Organization’s Credibility If you had just FIVE minutes to sum up your organization's key messaging, what would you say? Maybe you would focus on your organization’s years of service in the community, your unique long-term programs, your partnership with local resources, or the needs of the local people...