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Once you’ve decided to undertake a matching challenge campaign, you may be at a loss as to how to set one up. Below are 3 steps to take to ensure your campaign has the best chance of reaching your fundraising goal. It’s important to note from the beginning that matching challenges...

The Nonprofit Marketing Experts If you’ve been scratching your head in an effort to dream up a creative way to entice donors, you need to consider matching challenges, a proven means of doing so.   The premise of a matching challenge is simple: present potential donors with a set length of time...

Making the Most of Donor Relations Today, the advantages monthly givers bring, as outlined last time, are much better appreciated by the average American organization than they were back in 2004.   The logical follow-up question then becomes: How do you convert a one-time or sporadic donor into one who will reliably...

The Leading Edge in Donor Relations It’s undeniable: monthly or recurring donors can be a huge boon for your organization. Back in 2004, the Principal Fundraising Consultant for Blackbaud, Bill Connors, stated as much in saying: “Fundraisers are on a search for new techniques to increase donations, build donor loyalty and add...

No Region of the Country is Immune  Poverty has been an unfortunate aspect of America’s major urban centers for generations. Extreme, grinding poverty however is seen as a major threat to the lives of countless individuals and families from coast to coast who have lost everything they have, with few recourse...

Dynamic Non Profit Marketing Team One of the most valuable things you can do for your organization is to develop your most valuable assets – your volunteers. The Cycle of Giving is the donor’s journey with your organization from their entry point to becoming a far more committed supporter. Notice we...

Retaining Those Volunteers: Trusted Non Profit Marketing Volunteers are the heroes of your organization. Not only do they offer their time and talents to you for free, but they’re also some of your most dedicated partners in service to your community. Now that’s a hero! When looking for the people who will...

The Trusted Nonprofit Marketing Team Volunteers are an important and necessary part of any organization. But who are they? Why do they volunteer? And what motivates them, above everything else, to give their time? The Bureau of Labor Statistics has been tracking volunteer rates in the U.S. since 2002. As of 2015...