Brewer Direct
 

NERDING OUT about these test results

NERDING OUT about these test results

test2Here’s something worth nerding out about! Our friends at Atlantic City Rescue Mission recently let us test out this premise: Specific dollar amounts vs. NO dollar amounts used in a campaign with a traditional feeding offer.

And it was perfect timing. We get a LOT of questions about this particular practice – most often: “Is using a specific dollar amount for a meal REALLY necessary?”

Well, thanks to this test, we now know: it REALLY helps!

CONTROL APPEAL

Response: 5.14%
Average gift: $35.59
Gross revenue: $8,754

TEST APPEAL

Response: 4.68%
Average gift: $35.28
Gross revenue: $7,903

 

“We’re sensitive to the fact that Rescue Missions are expanding their services beyond the traditional ‘$2 for a hot meal’ appeal,” says David Stolberg, Client Services Rep for Atlantic City Rescue Mission. “And while we’ll continue to push forward and find new ways to tell the stories of each Rescue Mission, we’ll also continue to use what’s working. We really believe that’s the ultimate win-win for our clients.”