Brewer Direct

INFOGRAPHIC: Who Are Your Volunteers?

INFOGRAPHIC: Who Are Your Volunteers?

The Trusted Nonprofit Marketing Team

Volunteers are an important and necessary part of any organization. But who are they? Why do they volunteer? And what motivates them, above everything else, to give their time?

The Bureau of Labor Statistics has been tracking volunteer rates in the U.S. since 2002. As of 2015 (the most recent available statistics), the report notes that Gen X has the highest volunteer rate – 29.4% – then Baby Boomers with 27.2%, and Millennials turning in just 21.7% of their time as volunteers.

In 2015, the number of volunteers decreased to 24.9%, or about 62.6 million Americans (and roughly $184 billion of services contributed for free!). While it’s heartening to see a quarter of Americans volunteering, by contrast, in 2011, this percentage was 26.8%; in 2005, 28.8%.

Decreasing volunteer rates across the country should be a concern for nonprofits. Not only because volunteering is an excellent way to get community members involved in your work, but also because your volunteers have the potential to grow into so much more.

According to “Volunteering and Civic Engagement in America” from the Corporation for National and Community Service, those who volunteer are TWICE as likely to donate financially compared to those who don’t. Over one year, 78.9% of volunteers donated to a charity while 40.7% of non-volunteers donated.

This infographic outlines all the answers to your questions about volunteers:

Infographic of volunteer statistics - donor relations


Want to learn how to get your volunteers engaged in more than just volunteering their time? Read our recent blog on how to continue to keep your volunteers engaged!


Need input on your Volunteer program? Or need help showing Volunteer Coordinators and Development Teams how to better partner? Brewer Direct’s Executive VP Client Strategic Development Shellie Speer is ready to help!

photograph of shellie speer - donor developmentShellie has been working side-by-side with Rescue Mission clients for over  30 years. Shellie’s commitment to meeting the specific needs of her clients remains her first priority. Her role at Brewer is to bring comprehensive development and her passion for consulting to clients and guiding them through big picture strategy within their organizations.