21 Apr Brewer Direct and ENEX GROUP to Unite
Leading Direct Marketing Agencies Merge Fundraising Expertise and Resources
(LOS ANGELES, CA) – Taking their strengths to a higher level, national direct response agencies Brewer Direct, Inc. and ENEX GROUP have announced plans to merge. The transaction, slated to close in early May, brings the faith-based fundraising specialists together under the Brewer Direct banner.
Brewer Direct will acquire Colorado Springs-based ENEX GROUP, along with several top Rescue Mission clients throughout the country. Those nonprofits join a nationwide roster of missions and other charities already represented by Brewer Direct. Combined, the two agencies raise nearly $33 million annually to support the growth of their clients’ programs and services.
ENEX GROUP brings strong development and fundraising consulting skills to the expanded agency. President/Founder Shellie Speer has spent more than three decades working with nonprofit leaders on building strategic plans aimed at leveraging in-house and external resources to grow client revenues. That operational expertise is the core of the boutique agency’s communications work, which focuses primarily on direct response print and digital platforms.
Ms. Speer will assume the post of Executive Vice President – Client Strategic Development at Brewer Direct. She will develop and lead agency strategy in the areas of client fund development, while also providing coaching and training for the firm’s growing Client Service Team. The veteran fundraiser will also take an active role in new business development, working closely with agency President & CEO Randy Brewer.
Mr. Brewer said the shared vision, culture and core values within each agency really helped bring the long-established firms together. Both have demonstrated strong organic growth, but viewed a merger as an opportunity to better serve their clients.
“I think our track records demonstrate that we’re good alone,” said Mr. Brewer. “But, together, we are better. Brewer Direct’s core strengths in data analytics, digital marketing integration, and Momentum Philanthropy – both mid-level and major donor – fit nicely with the comprehensive fund development consulting services for which ENEX GROUP is known. I’m thrilled to have Shellie and her team come along side of us as we work passionately to build our clients’ capacity to serve those in acute need.”
Ms. Speer shares, “I have long admired the caliber of work Brewer Direct is known for in the rescue mission world and I’m truly impressed by the heart and spirit behind that work. For both Brewer Direct and ENEX GROUP, success revolves around our capacity to serve and support the growth of our clients. I couldn’t be more excited about seeing our firms come together.”